GreekReporter.comDiasporaChicago Legend and Billy Goat Tavern Owner Sam Sianis Dies

Chicago Legend and Billy Goat Tavern Owner Sam Sianis Dies

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Sam Sianis and staff at Billy Goat Tavern, Chicago.
Billy Goat Tavern became the place to be thanks to Sianis’ genius marketing moves in the 1940s and 1950s. Credit: Facebook/Billy Goat Tavern

Greek diaspora legend Sam Sianis, one of Chicago’s most famous tavern owners of all-time, has died at the age of 91.

The restaurant announced that its founder passed away peacefully in his sleep Friday morning surrounded by his loving family.

“It is with great sadness and heavy hearts that we announce the passing of Sam Sianis — the legendary, longtime owner of Billy Goat Tavern and a true Chicago original,” the post read.
“Sam was more than a restaurateur; he was a Chicago legend. His tireless work ethic, devotion to his beloved Tavern, and deep love for this city made him a cultural icon and an inspiration to all who knew him,” it adds. “Above all, he was a devoted family man and a cherished friend to countless people whose lives he touched.”

Sam Sianis’ fascinating American success story and his famous “Curse”

William “Billy Goat” Sianis rose from being a penniless shepherd in the hills around Tripoli in southern Greece to becoming the owner of a legendary tavern and one of the greatest marketing geniuses of all time, transforming his “brand” into part of Chicago folklore.
By 2022, the brand had expanded to include several Billy Goat Taverns in the Greater Chicago area, at O’Hare Airport, and even in Washington D.C..

The 1895-born Peloponnesian emigrated to the U.S. in 1912 where he taught himself English by reading newspapers; delivering them was one of his first jobs upon his arrival in Chicago.

Soon, Sianis became a devoted Chicago Cubs baseball fan and bought the Lincoln Tavern across the street from Chicago Stadium, where the Chicago Blackhawks hockey team team played.

According to legend, Sianis repaid the debt for the tavern after a baby goat fell from a truck just outside the building. He decided to adopt the goat as a pet and named him “Murphy.” Sianis became Murphy’s number one fan and somewhat of a goat aficionado, which led him to rename his bar “The Billy Goat Inn.

It was in 1945, when Sianis decided to bring his cherished pet, clad in a jaunty Cubs jersey, to the World Series game at Wrigley Field where the Cubs were playing, that brought him everlasting fame.

As security staff stopped Sianis from taking his “smelly goat” into the stadium, the Greek angrily declared before all who were within hearing distance that “The Cubs ain’t gonna win no more! The Cubs will never win a World Series so long as the goat is not allowed on Wrigley Field.”

The Cubs lost that game, which lost them the entire World Series, and they never even made it back to another Series until 71 years later in 2016. Sianis’ words echoed all across America and what became known simply as “The Curse” has gone down in sporting history, becoming a touchstone in the nation’s cultural life.

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