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Greek Yogurt Consumption Drives Growth of Multi-Billion-Dollar Yogurt Market

Greek yogurt with honey and strawberries. Credit: wikimedia commons/ Janine/ CC BY 2.0

High demand for Greek yogurt is driving the growth of the international yogurt market, a recent industry report by Technavio has revealed.

Based on the report, the yogurt market is projected to experience substantial growth, with an expected increase of USD 42.2 billion from 2022 to 2027. The market is anticipated to advance at a compound annual growth rate (CAGR) of 6.23% throughout the forecast period.

The report notes that demand for Greek yogurt and growth in the yogurt market more generally has been driven by a growing preference among consumers for healthier food options.

Greek yogurt fuels growth in the wider market

The report highlights a growing preference among consumers for healthier snacks and meal choices, particularly Greek yogurt. The increasing consumption of Greek yogurt can be attributed to its numerous health benefits, such as higher protein and calcium content compared to regular yogurt.

Moreover, several market vendors are actively promoting Greek yogurt as an excellent meal replacement and snack option. For instance, Fage, a prominent vendor, offers Fage Crossovers, a delectable blend of Greek strained yogurt combined with various toppings.

This rising trend of seeking convenient and nutritious meal replacement and snack alternatives is expected to significantly drive the yogurt market’s growth during the forecast period.

One prominent trend observed in the yogurt market during the forecast period is the increasing utilization of superfruits. With a rising prevalence of health issues like diabetes, obesity, and allergies, many consumers are adopting healthier diets. In response, yogurt manufacturers are shifting away from artificial ingredients and turning to natural alternatives.

Notably, superfruits like acai, goji berry, noni, pomegranate, and grapes are gaining popularity in yogurt products due to their health benefits. These superfruits are known for their high antioxidant content, which offers healing properties. Consequently, the growing demand for healthier diets among consumers is fueling the incorporation of superfruits in yogurts, thereby driving the yogurt market’s growth during the forecast period.

Health benefits

Traditionally, yogurt from Greece can be made with sheep’s or cow’s milk. Usually, the Greek yogurt people buy at the grocery store is made from cow’s milk.

The biggest difference between Greek yogurt and other yogurts is that Greek yogurt is strained, removing the whey and creating a creamier, thicker texture.

The higher protein and lower sugar content in Greek yogurt come from the straining process.

The high protein content can help you feel fuller for longer and also makes strained yogurt a good source of protein for vegetarians. It’s also packed with probiotics, which help with digestion.

Yogurt made the Greek way pairs well with both savory and sweet dishes, as it has a pleasant taste and texture without being too sweet or too sour.

Additionally, it can be substituted for sour cream and heavy cream in nearly all recipes that call for that calorie-laden food, including dips.

Greek cuisine is loaded with recipes that include the super-thick yogurt, such as tzatziki, and sweets that combine the yogurt with nuts, fruits, and honey.

It makes a great addition to smoothies and can even be consumed as a side dish for spicy and savory meals.

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