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Rebrand the Greeks, Says Advertising Guru Peter Economides
Peter Economides is a brand strategist born in South Africa.
After many years of valuable experience around the world, this cosmopolitan Greek marketing guru vows...
Peter Economides: ‘Being Greek is Again in Fashion’
"Being Greek is back in fashion," claimed the so-called marketing guru, Peter Economides speaking in an event on the Greek crisis organized by the Hellenic...
American Hellenic Council to Honor Calamos; Kounalakis; Rossides; Economides
On Saturday April 25, 2015 the American Hellenic Council of Southern California (AHC), a non-partisan political advocacy organization, will host its 40th Annual Honors...
Economides: Rebranding Greece Changing Country's Image
ATHENS - Marketing specialist Peter Economides says his campaign “Give Greece a Chance” to promote positive feelings toward Greece globally is working. “We can...
Economides’ Greece: An Old Country Needs a Brand New Name
ATHENS – Ten years ago, Peter Economides, a marketing strategist who helped re-launch a dying Apple computer company into the world’s second-largest business, left...
Are Greeks Europeans?
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Business strategist Peter Economides gives an answer to a German journalist of Süddeutsche Zeitung who asked if Greeks are Europeans.
‘Freedom Besieged’ Sets Out to Change the Story of Greek Youth
For Greeks around the world tired of the negative associations and presumptions swirling around their homeland, and especially surrounding the Greek youth of today...
At the 2015 American Hellenic Council Gala
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By Andriana Petratos
On Saturday, April 25th, 2015, the American Hellenic Council (AHC) of California held its Annual Gala at the Millennium Biltmore, in Downtown...
Initiative 12 Hours for Greece in Brussels
The initiative 12 hours For Greece has organized the event Democracy Revisited in Brussels on Europe Day 2013, May 9, for the second successive...
Food is Culture.
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*By Peter Economides - My cultural immersion happened on Sundays in South Africa in the world’s largest kitchen with brothers and sisters and cousins and...