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Greek Island Sees Massive Spike in Airbnb Bookings After Netflix Series

Paros island Greece
Greek island sees surge in Airbnb bookings after the release of Netflix show One Day. Credit: flickr / Marco Verch CC BY 2.0 DEED

Airbnb has seen a 32 percent increase in vacations booked to one Greek island thanks to the Netflix drama One Day, which tells the twenty-year love story of two friends over fourteen episodes. Scenes were shot in Rome, Greece, London, and Edinburgh.

Following the release of the Netflix mini series One Day earlier this year, one Greek island in particular has drawn great interest from vacationers, as the couple in the show spend time there in episode four. The small island in the center of the Aegean Sea is often overlooked, but Airbnb data shows that searches made by guests in the UK for places to stay on the island have increased by almost a third since the show aired.

From a luscious garden maisonette in the idyllic fishing village of Naousa in the northern part of the island to a breezy Cycladic apartment located on the cobbled streets of Parikia, Airbnb has rounded up some of the most coveted homes for a One Day-inspired getaway, on the island of Paros.

Paros, the Greek island attracting Airbnb bookings due to Netflix show

Best Greek islands windsurfing
Windsurfing in Paros. Credit: flickr / verchmarco CC BY 2.0

“One Day has brought one of the world’s most quietly romantic Greek islands, Paros, to the attention of viewers,” Amanda Cupples, Airbnb general manager for the UK and Northern Europe, told Gloucestershire Live.

“With the hit series currently on everybody’s lips,” said Cupples, “you can bring your wanderlust to life with a stay in one of these amazing listings on Airbnb. Mirroring the experiences of characters Emma and Dexter, guests can embark on their own One Day-inspired adventure, crafting cherished memories that will endure for a lifetime.”

In ancient times, Paros was known for its white marble quarries, known as Parian marble. The material was highly sought after for its quality, particularly for use in architecture and sculpture, and especially during the Classical Greek period.

This pure white building material, which quarries on the Greek island still deal in today, was used to create some of ancient Greece’s sculpture masterpieces, including the statues of Hermes by Praxiteles, Venus de Milo, Nike of Samothrace, Nike of Paionios, and the Caryatids of the Erechtheion on the Acropolis in Athens.

The Netflix show One Day tells the decades-spanning love story of Dex and Em as they reunite on the same day every year. The novel was adapted into the 2011 feature film starring Anne Hathaway and Jim Sturgess. It is now a fourteen-episode British series.

The Netflix story begins in 1988 on graduation night for the two student protagonists, and, although university is coming to an end, the pair speaks for the very first time that day and go their separate ways. The show follows them as they meet on the same day each year to explore their lives as they get older.

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