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Bella Hadid and Her Spray-on Dress Turn Heads at Paris Fashion Week


Bella Hadid Spray Dress
Bella Hadid and Her Spray-on Dress Turn Heads at Paris Fashion Week. Credit: iDest/ YouTube Screenshot

Bella Hadid had one of the most viral moments this week, as the model appeared on the catwalk for the Coperni fashion show at Paris Fashion Week 2022 with only an underwear and her heels; her dress wasn’t ready until mid-show—when audience members witnessed its fabrication right before their very own eyes with a special spray.

The designers of the Coperni fashion house came up with the brilliant idea to write history at this year’s Paris Fashion Week by combining fashion with modern technology. This is the first time that such an idea has been implemented in a fashion show in history.

The fashion show took place in the Salle des Textiles at the Musée des Arts et Métiers in Paris, where Manel Torres, PhD, inventor of the spray-on fabric, and the other specialists surrounded Hadid. Meanwhile, she was on the runway wearing only underwear and heels, Specialists then began spraying her with a material that resembled snow.

In a statement to Vogue, designer Arnaud Vaillant said: “We wanted to dedicate this moment to Dr. Torres, because we respect what he does so much. We felt that it was absolutely necessary that he lead the performance—to us, that makes the experience even more magical.”

The technology behind Bella Hadid’s spray dress

According to the designers of the fashion house, a patented spray-on material that hardens into wearable fabric called Fabrican, was used for Bella Hadid’s dress. The designer’s associate lowered the shoulders and, with a pair of scissors, cut the hem and made a tear on the right leg. Then the model walked the catwalk in a beautiful fitted white dress, which just minutes before was a liquid in a bottle.

Torres, who studied fashion design at the Royal College of Art in London, developed the patented technology, which dries instantly on impact with any surface, including liquids, to create a non-woven fabric layer. With this technology, he plans to bring innovative new concepts to fashion.

In a statement, Coperni said, “It can be used to make innovative clothes that can be washed, re-worn and even integrated with diagnostic devices that can monitor the health of the wearer. The technology consists of short fibers bound together with polymers and bio polymers, and greener solvents that deliver the fabric in liquid form, then evaporate when the spray reaches a surface.”

“The texture of the fabric can be changed according to the fibers—synthetic and natural, such as cotton, linen, polyester or nylon as well as recycled—and binder used, and how the spray is applied,” it was added.

Founded in 2003, Fabrican is exploring the uses of its technology in the clothing, healthcare, automotive, packaging, and building products fields. The spray-on fabric can be applied using aerosol technology, industrial sprayers, robots, and 3D printing.

According to the designers of the fashion house, Hadid was the only model considered for the performance due to her association with technology. She recently launched her CY-B3LLA range of NFTs, sending out 11,111 digital versions of herself in the metaverse.

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