Greece on Friday gave a “green light” to the temporary concession of the Panathenaic Stadium (Kallimarmaro) for Dior’s fashion event on June 17.
The stadium, where the first modern Olympic games were held in 1896, is a multi-purpose facility in the city’s center. It is the only stadium in the world built entirely of marble.
The Central Council of Modern Monuments approved the staging of “Dior Celebrates Greece”, during which the French luxury fashion house will present its “Cruise 2021” collection.
The members of the Council also approved the granting of a license for photography, filming and aerial cinematography, as well as live broadcast of the event and its posting on the internet, on the official Dior website.
On Tuesday the Central Archaeological Council unanimously approved the fashion house’s request for film and photo shoots at Greek archaeological sites, including the Acropolis (for photos only), the Herodes Atticus theatre, the Ancient Agora, Sounion and Ancient Nemea.
Dior summer collection inspired by Greece
The summer collection, inspired by Greece and dedicated to its history and culture, features traditional motifs and the unique and domestic textile art. Dior’s international campaign, to promote the new collection, will photograph and film around the world, to capture unique images of history and culture from Greece.
As part of the event, the first such happening since the pandemic put an end to runway fashion shows, Dior will also pay tribute to its very first show ever in Greece, with models showing fashions from atop the Acropolis, which took place 70 years ago for the magazine Paris Match.
The Paris-based fashion giant announced that all relevant social distancing and hygiene measures will be in place for the in-person event.
Greek artists and artisans will also be featured at the event, similar to what Dior has done on location in sites such as Lecce, Italy and Marrakech, Morocco.
Christian Dior photographer Jean-Pierre Pedrazzini had the honor of taking photos for the groundbreaking photo shoot atop the Acropolis featuring the elegant gowns of the Fall 1951 collection. The gowns marked the premiere showing of Dior’s line called “Longue.”
Maria Grazia Chiuri, the fashion house’s artistic director for women’s haute couture, ready-to-wear and accessory collections, stated as part of the announcement “Greece is a country that has always been close to my heart. As a native of Rome, to me it is an essential and highly inspiring cradle of culture, literature and creation in all its forms.
“From mythology to the ‘Odyssey,’ and from architecture and philosophy to priceless crafts, Athens for me represents a dream destination for staging a show and celebrating, more than ever, the magic and transmission of cultures.
“It is a great honor to be able to make this dream come true on June 17, in the heart of a capital of such prodigious beauty and through a wide range of artistic exchanges, from dance to drawing, and the ancestral skills that so fascinate me, which I will have the joy and privilege of showcasing in my collection,” Chiuri added.