Four friends are aiming to bring to the USA, high quality frozen traditional Greek pies. The fact that they recently won an award for their innovative idea at the “Re-inspiring Greece from the Youth Up” competition is rather encouraging.
With an insight into the global food trade, George Ballas, a Mechanical Engineer and business consultant along with Alexandros Toulias a Civil Engineer and analyst at a large investment company in Germany, decided early on to differentiate themselves from their competition and to bring new ideas to the table. They abandoned their promising professional careers and founded a food export company whose main objective is to promote high quality Greek food abroad.
They decided to focus on frozen foods (frozen Greek traditional spinach and cheese pies) and chose America as their main market.
In the meantime two more members joined the team, Gerasimos Skaltsas, a Civil Engineer from Chicago and Dimitris Skaltsas, a business consultant. “For us, the crisis has acted as a stimulus that led us to work with things that we love,” said Mr. Skaltsas.
It seems that despite the large size of the American frozen food market, it is still waiting for that one “Next Big Thing.” Moreover, the word “Greek” in foods such as yogurt has increasingly become associated with high quality, healthy, nutritional and tasty products. Finally, let’s not forget that Americans love pies!
Demetra Pies, as their company is called, aims to place its products in the American market some time during 2014.
As part of Global Entrepreneurship Week, the Greek team won the business contest, “Re-inspiring Greece from the Youth Up,” as one of the most innovative Greek start-up companies in the food market.