Nearly two-thirds of Greek consumers plan to shop during Black Friday and Cyber Monday this year, reflecting the growing popularity of two American retail traditions that Greek businesses have increasingly adopted to stimulate spending ahead of the Christmas season.
According...
The business world's "Black Friday" hype has now begun to engulf consumers in Greece, who are eager to take advantage of the special sales offered annually by retailers.
The Black Friday phenomenon began in the United States, as the day...
Microsoft's Xbox Series S console is leading game console sales this Black Friday. The console's success is due to a combination of two factors: its price point and its availability.
While Sony's Playstation 5 is far and away the most...
Black Friday hype has engulfed Greek consumers eager to take advantage of the sales offered by retailers.
Introduced to Greek consumers in 2015, with mostly electronics stores entering the bandwagon, three years later it has turned to an event for...
Greek consumers participated more in this year's Black Friday sales than last year, but spent small sums in retail products; a survey by the Marketing Laboratory (MarLab) of the University of Macedonia showed on Sunday.
The survey; which aimed at...
Online sales on Black Friday 2017 surpassed all expectations worldwide, according to data provided by shopping platform Picodi.
On 24 November 2017, consumer activity grew by 624% compared to an average day. Last year the increase was 619%.
According to Picodi,...
Thousands of Greeks formed long queues from the early hours of Friday morning to take advantage of the discounts offered by retailers, on Black Friday.
Shoppers in Athens, Thessaloniki and other major towns showed particular preference to electronic stores.
At a...
Black Friday fever has taken hold of many Greek consumers this week, but even a knee jerk research in sales presented as "Black Friday offers" negates the hype.
Black Friday was widely introduced to Greek consumers in 2015 with mostly...
Shopping malls such as River West and Athens Metro Mall, discount malls such as McArthur Glen and Smart Park, IT stores Public and Plaisio, Germanos, Media Markt, furniture group ENTOS, Jysk, Folli Follie, GAP, Marks & Spencer and several...
