Multi-billionaire Elon Musk has been reinventing the Twitter brand and putting building signs and other Twitter paraphernalia up for auction.
Bidding for the newly announced auction starts on September 12th, and the auction closes two days later. After placing a huge bright “X” sign in front of company headquarters, Musk is wasting no time. The auction come only weeks after the rebranding announcement.
“Bird is still mounted on side of the building”
The announcement reads: “Bird is still mounted on side of the building. Buyer is responsible for hiring an SF Licensed Company with appropriate permits.”
Since buying the social media platform for a mind-boggling forty-four billion dollars and having announced drastic changes at Twitter, Elon Musk has seen its value on the stock market plummet.
The billionaire has paid for his business choices and shown no intention of switching gears. Thus far this year, Musk has laid off thousands of workers and is now putting memorabilia up for auction. Thousands of workers whose roles included reacting to abuse on the platform and verified accounts have been laid off so far, and this trend may possibly continue.
An auction like the one Musk has just announced was held earlier this year. The giant Twitter logo was sold off for a sum of a hundred thousand dollars. Elon Musk has been taking down Twitter signs although many of the signs and memorabilia up for auction are still up. One such case is the sign at the headquarters which will be up for sale on 10th Street in San Francisco. Last month, there were attempts at stealing another Twitter sign in San Francisco. These were promptly stopped by police.
”Twitter rebranding: online auction featuring memorabilia, art, office assets, and more!”
The billionaire is shedding some of the extra weight that comes with the previous ownership of the company. This includes two oil paintings of photographs that went viral on Twitter and will be auctioned.
One of the paintings is of Ellen Degeneres’ famous selfie from the 2014 Academy Awards. The selfie included many other Hollywood stars and went viral for years.
Another painting is of the image that President Barack Obama tweeted when he was re-elected in November 2012. The tweet was the #1 most-liked on the social media platform. Overall, 584 lots will be on offer along with a variety of items belonging to the company, such as coffee tables, desks, and designer chairs.
Oversized bird cages, giant hashtags, and other curious memorabilia custom-made for the company will all be for sale. Other random objects from the company headquarters include paintings, Google Jamboards, and musical equipment to complete the inventory. A DJ booth, guitars, drum kits, amplifiers, speakers, and mixers will also be up for auction.
Each lot will start at twenty-five dollars, according to auction house Heritage Global Partners.