Former US President Donald Trump has announced the launch of a new NFT collection of digital trading cards, depicting himself in various forms as an astronaut, superhero, and cowboy.
Trump unveiled the cards on his social media platform Truth Social. Last month, he declared his intentions to again run for president in 2024. NFT holders retain ownership rights over a purchased digital token in a similar way to physical property rights.
A number of Trump’s political opponents, including incumbent US President Joe Biden, mocked the former president, reality TV star, and businessman on his NFT release.
Earlier this week, Trump invited speculation after posting on social media that he would make a “major announcement.” After his announcement in November that he would run for president, many were expecting him to reveal a running mate.
Instead, Trump took to Truth Social, the social media platform he founded after being banned from Twitter, to reveal the new NFTs. Investopedia defines NFTs (non-fungible tokens) as “unique cryptographic tokens that exist on a blockchain and cannot be replicated.”
The NFT market is projected to be worth $231 billion by 2030, according to a market report released by Verified Market Research (VMR).
The former president announced the digital trading cards with an animation of himself standing in front of Trump Tower, shooting laser beams from his eyes, and tearing open his suit to reveal a superhero costume adorned with the letter “T.”
Trump said that the trading cards “feature amazing ART of my Life & Career!” Each one costs ninety-nine dollars and would make “a great Christmas present,” he added.
Each NFT features Trump in a variety of guises, including as a sheriff, cowboy, superhero, golfer, and as an astronaut.
Trump’s NFT launch was mocked by political opponents. President Joe Biden tweeted, “I had some MAJOR ANNOUNCEMENTS the last couple of weeks, too.” The president then listed some of his administration’s achievements over the past few months.
I had some MAJOR ANNOUNCEMENTS the last couple of weeks, too…
✔️ Inflation’s easing
✔️ I just signed the Respect for Marriage Act
✔️ We brought Brittney Griner home
✔️ Gas prices are lower than a year ago
✔️ 10,000 new high-paying jobs in Arizona
— Joe Biden (@JoeBiden) December 15, 2022
Some of Trump’s allies were also critical. Steve Bannon, who served as the White House’s chief strategist during the first seven months of Trump’s presidency, criticized his former boss’s new NFT collection.
During an episode of his podcast, Bannon said “He’s one of the greatest presidents in history, but I gotta tell you: whoever…[is] on the comms team and anybody at Mar-a-Lago —and I love the folks down there—but we’re at war. They oughta be fired today.”
The NFT launch has provided ample fodder for figures in the media and entertainment. Late-night talk show host Jimmy Kimmel suggested that Trump has “finally lost it” during an episode of his show on Thursday night.
Fallon added whilst impersonating Trump, “You know your campaign isn’t going well when your reelection strategy is, ‘Maybe people will like me as a Pokémon?'”