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Trump Launches New Media Company and “TRUTH Social” App

Trump social media
Donald Trump has announced the launch of a new media company and social media app. Credit: Gage Skidmore/CC BY-SA 2.0

Former US President Donald Trump announced on Wednesday he’s launching a new media company with its own social media platform, after he was banned from Twitter and suspended from Facebook after a group of his supporters stormed the US Capitol.

Trump Media & Technology Group and its “TRUTH Social” app is meant to create a rival to the big tech companies that have shut him out and denied him the megaphone that was paramount to his national rise.

“I created TRUTH Social and TMTG to stand up to the tyranny of Big Tech. We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American president has been silenced. This is unacceptable,” Trump said in a statement, adding that the platform was “founded with a mission to give a voice to all.

“I’m excited to soon begin sharing my thoughts on TRUTH Social and to fight back against BIg Tech. Everyone asks me why doesn’t someone stand up to Big Tech? Well, we will be soon!” Trump said in a statement.

Trump and his team of advisors have dropped hints for months that he might launch his own social media app to rival Facebook and Twitter.

According to the press release, TRUTH Social is currently available for pre-order in the Apple App store, and a beta version will be available to invited guests starting in November 2021. A nationwide rollout is expected in the first quarter of 2022, the release said.

The release also noted TMTG intends to launch a subscription video-on-demand service which would would feature “non-woke” entertainment programming, news and podcasts.

Trump at war with Facebook, Twitter

Earlier this month, lawyers for the ex-president filed a lawsuit asking a federal judge in Florida to force Twitter to reinstate his account, arguing that the social media giant was “coerced” by Congressional Democrats to permanently ban Trump from the platform over the January 6 riot.

In a separate lawsuit, the former president also asked the court to restore his Facebook account, arguing that Facebook was “threatening irreparable damage to the Republican Party’s prospects in the 2022 and 2024 elections.”

Social media firms were under pressure throughout Trump’s presidency to ban him, with his posts criticized as insulting, inflammatory or peddling outright falsehoods.

Last year Twitter and Facebook began deleting some of his posts or labeling them as misleading, such as one in which he said Covid was “less lethal” than the flu.

They took the decision to ban or suspend Trump after the January riots, which followed a speech in which he made baseless claims of electoral fraud.

Earlier this year, he launched From the Desk of Donald J Trump, which was often referred to as a blog.

The website was permanently shut down less than a month after it launched after attracting only a fraction of the audience he would have expected through established sites.

His senior aide Jason Miller said it was “just auxiliary to the broader efforts we have and are working on.”

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