Rakuten’s cross-platform communication app, Viber, has launched a Greek-themed free stickers pack in collaboration with the Greek National Tourism Organisation (EOT), titled Visit Greece.
“The new stickers are inspired by the Greek summer and the most beloved destinations, such as the Cyclades, Crete and Halkidiki, with themes such as Greek food and activities in nature, water sports, but also the most famous and favorite Greek expressions,” EOT said in a press release.
The stickers are free to download and available until November 11, 2022. Two versions were created in Greek and English, as the sticker pack is aimed at both local and foreign Greek summer enthusiasts.
Viber’s Greek information channel
Besides the sticker pack, Visit Greece also offers an information channel to help visitors plan their vacation at Greek destinations.
The channel’s subscribers can find tips and secrets about popular destinations, as well as suggestions for visits to archaeological sites and local monuments, sports activities, information about concerts and parties, or even ideas for activities with children.
Viber’s latest product, Channels, first became available in Greece in April 2022.
In Greece alone, there are 4.5 million members on Channels on Viber today, Rakuten said at the time.
According to data, some of the biggest and the most lively examples were the Greek Government’s channel set around regular updates on the COVID-19 pandemic and the situation in the country. Other channels include those of national football teams, such as Olympiacos, PAOK, Panathinaikos, and the food inspiration channel from Greek celebrity chef Akis Petretzikis.
Viber’s smartphone penetration levels in the Greek market is estimated to be at around 91 percent.