With the central message “Greece does have a winter,” the Tourism Ministry and the Greek National Tourism Organization (GNTO) on Thursday launched a new campaign to promote the country’s winter tourism destinations and mainland attractions.
The design and production of the campaign was sponsored by the Onassis Foundation, according to an announcement.
The campaign focuses on Winter travel and destination options available in Greece, in addition to promoting its great natural beauty and the full range of its tourism product.
Greece’s unique mainland in winter
It emphasizes authentic experiences, the unique identity of the country and Greek traditions, and that Greece does not only have islands but also a unique mainland, as well as gastronomical and culinary delights and a safe environment.
The campaign features a video of a young woman who informs viewers that “Greece has a winter too,” and offers images of winter landscapes and activities available at mainland destinations, such as cycling, paragliding, rafting and a host of others.
Large areas of woodland with snow-capped peaks, forest trails and old pathways, fast-flowing rivers crowned with stone bridges and striking lakes create the ideal setting for having a truly memorable experience during the Winter months.
Seasons may change yet the beauty of some destinations remains undiminished, only to be enhanced in winter! Kastoria, Ioannina, Metsovo, Kalambaka, Arachova and Karpenisi are just a few of the Greek towns that serve to prove the above.
The four-month-long campaign will be modified as it unfolds, based on the course of the pandemic, in target markets such as the United Kingdom, Germany, France, Italy, Spain, Denmark, Sweden, Poland and Israel. It will be further enriched with the promotion of city-break destinations (Athens, Thessaloniki).
As Tourism Minister Vassilis Kikilias noted, for the first time the declared aim of reducing the strongly seasonal nature of Greece’s tourism product and the geographic concentration of visitors in certain areas now takes on a tangible form, with a campaign to support Winter destinations.