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GreekReporter.com Business House of Dior to Stage Fashion Show in Athens on June 17

House of Dior to Stage Fashion Show in Athens on June 17

Fashion Show in Athens
Video still from a 1970s photo shoot atop the Acropolis

The House of Dior, headquartered in Paris, will stage a gala fashion show featuring cruise wear in Athens on June 17.

As part of the event, the first such happening since the pandemic put an end to runway fashion shows, Dior will also pay tribute to its first show in Greece, with models showing fashions from atop the Acropolis, which took place 70 years ago for the magazine Paris Match.

The Paris-based fashion giant announced that all relevant social distancing and hygiene measures will be in place for the in-person event, although the exact location of the show has yet to be determined.

Greek artists and artisans will also be featured at the event, similar to what Dior has done on location in sites such as Lecce, Italy and Marrakech, Morocco.

Fashion show to pay tribute to iconic fashion shoot on Acropolis

Christian Dior photographer Jean-Pierre Pedrazzini had the honor of taking photos for the groundbreaking photo shoot atop the Acropolis featuring the elegant gowns of the Fall 1951 collection. The gowns marked the premiere showing of Dior’s line called “Longue.”

Maria Grazia Chiuri, the fashion house’s artistic director for women’s haute couture, ready-to-wear and accessory collections, stated as part of the announcement “Greece is a country that has always been close to my heart. As a native of Rome, to me it is an essential and highly inspiring cradle of culture, literature and creation in all its forms.

“From mythology to the ‘Odyssey,’ and from architecture and philosophy to priceless crafts, Athens for me represents a dream destination for staging a show and celebrating, more than ever, the magic and transmission of cultures.

“It is a great honor to be able to make this dream come true on June 17, in the heart of a capital of such prodigious beauty and through a wide range of artistic exchanges, from dance to drawing, and the ancestral skills that so fascinate me, which I will have the joy and privilege of showcasing in my collection,” Chiuri added.

The 2022 cruise collection, created by Chiuri, may be shown to the press without an audience; the details for the show will be released soon, according to Dior. However, the House desired to choose a destination that has been hard-hit by the pandemic, as it did last year. In the announcement, Dior said it means to  “promote the creativity of local artists and artisans,” who have suffered a blow from the health crisis.

Media reports are speculating that it would indeed be possible to stage such a fashion show at the Acropolis now that some of the pathways around it have been paved with cement.

Back in 2017, Greek cultural authorities refused a bid from the Italian fashion house Gucci to stage a similar shoot as the Paris Match show on the Acropolis.

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