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Greek Consumers Significantly Increase Use of E-commerce, Survey Shows

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Greek consumers have significantly increased their use of e-commerce due to the coronavirus pandemic, an online survey conducted by the Research Institute of Retail Consumer Goods and ELTRUN, the e-commerce laboratory of the Athens University of Economics and Business, showed on Tuesday.
The survey was conducted on a sample of 1,000 consumers throughout Greece in the periods from March 25-27 and April 1-3.
The survey showed that purchases from online companies have doubled from 21 percent in 2019 to 44 percent in the first week of April 2020, with online food deliveries also rising from 13 percent to 25 percent since last year.
The survey additionally showed that eight percent of the population has used online supermarket services, which showed a sharp increase from only one percent in 2019.
The survey concluded that the emergency measures limiting movement which were imposed due to the coronavirus are expected to change consumer habits for some time, with 50 percent of consumers saying they will continue making online purchases even after the end of the crisis.
Sixty-six percent of consumers said they were satisfied with the online shopping experience and 65 percent were happy with online fast food delivery.
However, only one in five consumers positively assessed the delivery times for these commodities, and only one in three was satisfied with product availability.
With information from AMNA

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