Nielsen, a leading global provider of insights and analytics regarding what consumers watch and buy, released a new report on consumers’ confidence during the last quarter of 2011, indicating that consumer confidence in Greece took another dive, with nine out of 10 consumers considering the recession will continue in the months ahead.
One in three Greek consumers said they are left with no money after covering basic necessities, while most of those faring better say only a small part of available income goes to buy goods and services.
About 93% have been forced to change purchasing habits due to the ongoing crisis, with 76% cutting expenses for entertainment outside the home, 70% for new clothes, 67% for eating out and 60% for travel. Sixty-eight percent appear to turn to cheaper consumer products.
Overall, Latin American consumers indicate the most confidence, while consumers’ confidence in North America stands at 84 points, a bit lower than Latin America.
Nielsen Holdings (N.V. NLSN +1.39%) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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