Arianna Stassinopoulos Huffington is planning to expand in Europe. Her famous website-blog, Huffington Post, which was recently sold to AOL, has announced plans for publication in Britain next summer, aiming at the reproduction of the successful formula in Europe.
Talking during the Media Guardian Changing Media Conference, the Greek blogger announced the extension of her action. As she mentioned, the formula of the website’s success will remain the same as the one in the U.S.A. It will include a team of journalists, a large number of salaried partners and unsalaried bloggers who “colonize” the platform just to be promoted and become known. In the past, some bloggers protested because they were working for free and didn’t earn anything. “Writing for Huffington Post is like participating in a talk show on TV, which has a huge audience. If you stop working, there are many others who would like to take your place” Arianna answered to those threatening to go on a strike. The presence of Huffington Post in Britain has made everyone excited, both thanks to its news side and because it will give the chance to bloggers to promote themselves.
Arianna and Tim Armstrong, executive director of AOL, are going to invest millions of dollars to their common European project. It is not the first time that these two cooperate, as in the past Arianna has convinced Armstrong to buy her website for the amount-record of 315 million dollars. However, there are many who doubt that the project will be successful. They support that it won’t be easy, as that there are striking differences between the American and the British market. So, there are those who believe that this initiative will fail, but they have no idea of how strong Greek persistence is and how “tough” Arianna can be.
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