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Meta Launches Twitter Rival ‘Threads’

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Meta is planning to launch ‘Threads,’ a Twitter rival, on Thursday, July 6, 2023. Credits: Alpha Photo / Flickr / CC BY-NC 2.0.

Threads, a fresh app developed by Meta to rival Twitter, is set to be unveiled on Thursday. This timely launch comes as numerous users of Elon Musk’s Twitter platform explore alternative options.

In preparation for the release, the Threads app made its debut on the Apple app store on Tuesday, preceding the upcoming Thursday launch. Meta has also created a dedicated website featuring a countdown to build anticipation for the app’s arrival.

Offering a glimpse into its features, the preview of this text-based conversation app highlights Threads as a virtual space where diverse communities can convene to engage in discussions encompassing a wide range of topics, from pressing matters of today to upcoming trends.

The promotional text says, “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions, and creativity with the world.”

The screenshots of the app show that users will have the option to log in to Threads using their Instagram handle and connect with their current contacts.

The app’s interface resembles Twitter, making it easy for users to repost, like, and control who can respond to their posts.

A 2019 app turned into Twitter’s rival

Threads is a fitting name for Meta’s upcoming Twitter competitor, but it was initially used for a different purpose. Back in 2019, Meta introduced Threads as an app aiming to rival Snapchat, which targeted a younger audience.

However, the project was eventually abandoned, though Meta decided to retain the name for its new venture.

When approached for a statement regarding the upcoming launch, a spokesperson for Meta declined to comment on the matter.

With Meta’s entry into the scene, it will join a growing array of platforms, such as BlueSky and Mastodon, vying to fill the void left by Twitter.

Ever since Elon Musk assumed control of the popular social media site late last year, accessing it has become more challenging for its approximately 250 million users, reported The Guardian.

Privacy concerns arising before Threads launch

During a company-wide meeting, Meta’s chief product officer, Chris Cox, reportedly acknowledged the demand for an alternative to Twitter, particularly from creators and public figures who desire a platform that is well-managed and organized, as reported by The Verge.

However, one aspect that might make potential users hesitate before joining Meta’s Twitter substitute is the matter of privacy.

Jack Dorsey, co-founder of Twitter and current developer of BlueSky, posted a screenshot of the Threads app’s privacy information on his Twitter account.

Based on the privacy information, the Threads app has the capability to gather various types of data, including health-related information, financial details, contact information, browsing history, location data, and purchase records, among other things.

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