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AI Recommends the Best Holiday Destinations in Europe

AI Holiday destinations Europe
Santorini is the best destination for romantic holidays according to ChatGPT. Credit: Greek Reporter

New research has revealed the best holiday destinations in Europe in 2023 – according to artificial intelligence (AI).

The study, by Forbes Advisor, asked each AI platform to suggest the best place in Europe for eight different holiday types – romantic, cultural, beach, skiing, culinary, with friends, with family – and the overall best place for a 2023 holiday.

ChatGPT recommended Santorini in Greece for a romantic break while AI competitor Bard suggested Paris.

When it comes to finding the best European beach holiday, ChatGPT suggests the Algarve in Portugal, while Bard opts for Mykonos in Greece.

AI choice for best holiday destinations

Each chatbot’s selection and the exact explanation it provided for its choice:

Romantic holiday

ChatGPT: Santorini, Greece…”because of its stunning sunsets, whitewashed buildings overlooking the Aegean Sea, and charming cliffside villages, creating a truly magical and romantic atmosphere.”

Bard: Paris, France…”Paris is a city of love, with its romantic architecture, beautiful scenery, and delicious food.”

Holiday with friends

ChatGPT: Barcelona, Spain…”because of its vibrant nightlife, beautiful beaches, and a wide range of activities and attractions that cater to different interests. From exploring the Gothic Quarter to enjoying the city’s renowned tapas scene, Barcelona offers something for everyone.”

Bard: Amsterdam, Netherlands…”Amsterdam is a fun and relaxed city with a lot to offer visitors, including great museums, canals, and coffee shops.”

Cultural holiday

ChatGPT: Florence, Italy…”because it is renowned for its rich history, magnificent art and architecture, and its role as the birthplace of the Renaissance. From visiting the iconic Duomo and Uffizi Gallery to strolling along the picturesque streets lined with historic buildings, Florence is a cultural paradise.”

Bard: Rome, Italy…”Rome is a city with a rich history and culture, with many famous landmarks to see, such as the Colosseum and the Trevi Fountain.”

Beach holiday

Bard suggests Mykonos as the best destination for beach holidays. Credit: Greek Reporter

ChatGPT: Algarve, Portugal…”because of its breathtaking coastline with golden sandy beaches, crystal-clear waters, and dramatic cliffs. With numerous picturesque seaside towns, water sports activities, and relaxing beach resorts, Algarve is perfect for soaking up the sun and enjoying a beach vacation.”

Bard: Mykonos, Greece…”Mykonos is a beautiful Greek island with a lively nightlife and stunning beaches.”

Culinary holiday

ChatGPT: Lyon, France…”because it is considered the gastronomic capital of France. Lyon boasts a thriving food scene with its famous bouchons (traditional Lyonese restaurants), Michelin-starred establishments, and diverse culinary offerings. Visitors can indulge in delicious traditional Lyonnaise cuisine and explore the city’s vibrant food markets.”

Bard: Barcelona, Spain…”Barcelona is a vibrant city with a great mix of Catalan and Spanish culture, as well as delicious food and plenty of things to see and do.”

Family holiday

ChatGPT: Copenhagen, Denmark…”because of its family-friendly atmosphere, safe and bike-friendly streets, and a range of attractions suitable for all ages. From visiting the iconic Tivoli Gardens and the famous Little Mermaid statue to exploring the fascinating museums and enjoying the city’s parks, Copenhagen offers a delightful experience for the whole family.”

Bard: The Netherlands…”The Netherlands is a great place to visit with kids, with plenty of family-friendly attractions, such as amusement parks, zoos, and museums.”

Ski holiday

ChatGPT: Zermatt, Switzerland…”its exceptional combination of breathtaking alpine scenery and world-class skiing opportunities. Zermatt is nestled at the foot of the majestic Matterhorn, providing a stunning backdrop for winter sports enthusiasts. With its high altitude, Zermatt boasts reliable snow conditions throughout the season, making it a haven for skiers and snowboarders.”

Bard: Val Thorens, France…”It is the highest ski resort in the Alps, with a summit altitude of 3,230 meters (10,633 feet). This means that you can enjoy skiing and snowboarding on some of the best snow in Europe for longer into the season. Val Thorens is also part of the Espace Killy ski area, which has a total of 330 kilometers (205 miles) of pistes. This means that there is something for everyone, from beginners to experts.”


ChatGPT: Paris, France…”its timeless charm, rich history, and iconic landmarks. Paris is renowned for its romantic ambiance, picturesque streets, and world-famous attractions such as the Eiffel Tower, Louvre Museum, and Notre-Dame Cathedral. The city offers a perfect blend of art, culture, and gastronomy, with its elegant boulevards, charming cafes, and exquisite cuisine. From exploring the historic neighborhoods like Montmartre to enjoying a leisurely cruise along the Seine River, Paris provides an unforgettable holiday experience that combines beauty, culture, and romance.”

Bard: Rome, Italy…”Rome is a city with a rich history and culture, with many famous landmarks to see, such as the Colosseum, the Trevi Fountain, and the Pantheon. It’s also home to some of the best food in the world, and there’s something for everyone to enjoy, from historical sites to museums to nightlife.”

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