Amazon has introduced an addition to its palm recognition technology, enabling users to confirm their legal drinking age without the need for a physical identification card when buying alcoholic beverages.
In a recent announcement, the prominent e-commerce company revealed an innovative feature called “age verification” for Amazon One. This functionality allows individuals who are at least 21 years old to effortlessly purchase alcohol by holding their palm over one of the designated devices.
To ensure security and accuracy, the user’s government ID is associated with their unique palm signature, as explained in Amazon’s official article.
How does palm recognition work?
By opting for age verification and placing their hand over an Amazon One device, individuals can trigger the system to inform the salesperson whether they are of legal drinking age (21 years or older), Amazon explained. Additionally, the system retrieves a previously submitted selfie for the purpose of matching with ID.
To enroll in age verification, users are required to upload a selfie and provide photographic evidence of the front and back of their identification card, as outlined by Amazon. It is important to note that the identification documents are not stored within the payment service, according to Amazon.
Amazon further explained the process in its official article, saying that Amazon ensures the secure transmission of customers’ government-issued identification when uploaded to one.amazon.com.
The images are transmitted to an identity verification provider that holds ISO 27001 certification, an internationally recognized standard for safeguarding information.
Within a matter of seconds, this reliable third-party service carries out multiple tasks. It verifies the authenticity of the identification document, cross-references it with the submitted selfie, and proceeds to update the Amazon One account, confirming that the age verification process has been successfully completed.
Amazon One’s age verification aims to save time
Retailers, bars, and breweries often face challenges when it comes to verifying customers’ age for every alcohol purchase. This process tends to create delays in transactions and puts a strain on employee productivity.
However, the age verification feature offered by Amazon One aims to address these issues, providing a solution that streamlines and expedites the manual ID verification process.
Alison Birdwell, the President and CEO of Aramark Sports + Entertainment, a leading provider of food and beverage, retail, and facility service programs in top sports venues across North America, expressed enthusiasm about the collaboration with Amazon One.
Birdwell acknowledged the changing consumer preferences and the increasing demand for faster service models.
Amazon One’s latest capability directly caters to these demands by introducing a heightened level of convenience to the age verification process.
This not only reduces the time required to complete an alcohol purchase but also enhances the overall guest experience at Coors Field, where the feature has been implemented.