TikTok, the video-focused social networking service, has beaten Google to become the most popular website for 2021, according to IT security company, Cloudflare.
According to Cloudfare the top 10 most popular domains in 2021 are:
TikTok first got the top spot for a day for the first time on February 17, 2021. It got a few more days in March and May as well. However, after August 10, 2021, the platform took the lead on most days.
Although Google did manage to take the lead for a few days, TikTok dominated important holidays like Thanksgiving that happened on November 25 and also on Black Friday that was on November 26.
In September 2021, BBC reported that TikTok has surpassed YouTube’s average watch time per user in the United States and the United Kingdom.
Although YouTube still boasts more users and total videos watched than the Chinese app, the rising platform has surpassed YouTube in one crucial metric: U.S. users on the app spend more time watching more videos than U.S. YouTube users do on their site. In short, they get drawn in faster and stay for longer.
TikTok, known in China as Douyin, hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to three minutes.
It was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it became available worldwide only after merging with another Chinese social media service, Musical.ly, on 2 August 2018.
Since its launch it rapidly gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other parts of the world. As of October 2020, TikTok surpassed over 2 billion mobile downloads worldwide.
TikTok not just for fun but also for money
TikTok has provided a platform for users to create content not only for fun but also for money. As the platform has grown significantly over the past few years, it has allowed companies to advertise and rapidly reach their intended demographic through influencer marketing. The platform’s AI algorithm also contributes to the influencer marketing potential, as it picks out content according to the user’s preference.
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