Greek singer Eleni Foureira became the first from her country to appear on a billboard in New York City’s Times Square on Friday.
Foureira tweeted an image of the billboard and described it gleefully as a “dream come true”.
“Waking up to this..me on Times Square! My heart swells with gratitude as I see myself on the video of Spotify,” she wrote on her account.
— Eleni Foureira (@foureira_eleni) April 30, 2021
Foureira’s appearance on New York’s most iconic street was for her role in a global Spotify campaign aimed at promoting gender equality. The Greek star appears alongside 35 other artists from 50 countries worldwide. She is also currently the number one most streamed artist in both Greece and Cyprus.
As part of Spotify’s campaign, the streaming service has shared a playlist to support its campaign called EQUAL Global. For her contribution to the playlist, Foureira’s song YAYO is included alongside her fellow singers.
A Greek star working for Spotify’s gender equality campaign
In 2018, Foureira represented Cyprus at the 63rd Eurovision song contest an was an early favorite to win the contest with her song ‘Fuego’. She performed well, but fell short for the winning title to Israeli singer Netta and her song ‘Toy’.
In appearing as a part of Spotify’s Equal campaign, Foureira is acting as an ambassador for Greece. On her Instagram page, she expressed her pride in representing the country and playing a role in Spotify’s campaign as a Greek singer.
“Spotify presents a brand new campaign dedicated to women’s empowerment and I’m really proud to be the Greek ambassador of this project along with 34 artists around the globe,” Foureira wrote on Tuesday.
Foureira’s song Yayo was written together with fellow songwriters Andy Nicolas, Klejdi Llupa and Kareem Kalokoh. Her involvement with Spotify’s campaign was supported by her record label Panik Records. Yayo currently has over six million views on Youtube.