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Times Are Changing… More Greek Consumers Go Digital When Shopping

A study by PayPal and GfK showed that cross-border trading was embraced by Greeks with 95 percent making online purchases from stores located abroad.
The data showed that 54 percent of Greek buyers prefer online stores in the UK, followed by China (47 percent), the United States (34 percent) and Germany (21 percent) citing reasonable prices as the cause for this.
The online consumers say that apart from products, e-stores give them access to goods that they wouldn’t find in their home country that are of better quality in general. Chinese shoppers say that prices were the main motivating factor (72 percent).
Greeks who made purchases abroad in the last 12 months bought clothes (41 percent), electronics (31 percent) jewelry and watches (17 percent) as well as looking into digital goods (11 percent) and travel-related purchases (11 percent).
The idea of online shopping is no longer feared by Greeks who believe that they don’t care where the company is based as long as it has a good reputation (35 percent). Greeks look at speed (46 percent) and safety (44 percent) when considering purchases. A majority of Greek online shoppers (88 percent) are influenced by the cost of delivery when making their decision. They state that they would be influenced by special discounts (41 percent) and the use of the Greek language in product descriptions (45 percent).

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