Toy industry

LEGO Says It Will Never Make a Toy Designed Solely by AI

LEGO is embracing AI across its business, but the company says human creativity will remain at the heart of its toy design rather than being handed over entirely to machines. Niels B. Christiansen, CEO of the LEGO Group, said the...

Greek Toy Manufacturers Urge Support To Unlock Exports Potential

In a market dominated by international franchises and illegal knock-offs, the Greek toy manufacturing industry has stood its ground and continued its long-standing flourishment, providing consistent quality and creative originality to millions of customers in Greece and abroad. Robust over...