Taylor Swift’s 10th album ‘Midnights’ crashed Spotify and sparked an online fan frenzy following its release on October 21. Swift’s discography is full of high points for exuding smart lyricism and crafty songwriting. It also marks a gradual return to pop for the U.S. singer-songwriter.
Swifties, as her fans call themselves, waited patiently for hours to get their first earful of her latest sound. It premiered on the streaming platform Spotify at the stroke of midnight.
The fans rushed to stream the album not long after it was online. Inevitably, the high demand crashed the site in the process. Still, despite the technical problems, the hugely anticipated work set a record as the most-streamed album in a single day.
— ⚘dani california⚘ (@UnlostDani) October 21, 2022
Spotify said on Twitter, “And before the clock could even strike midnight on October 22nd, Taylor Swift broke the record for most-streamed album in a single day in Spotify history.”
“How did I get this lucky, having you guys out here doing something this mind blowing?!,” the singer tweeted in response.
Swift’s new album did not disappoint
It took Spotify a little more than an hour to resolved the issues with streaming. Once they did, enthusiasts discovered melodies set to an electro-pop beat, complete with synths, dubstep-inspired rhythms. Swift also presented a more androgynous side to her vocals.
Surprise! I think of Midnights as a complete concept album, with those 13 songs forming a full picture of the intensities of that mystifying, mad hour. However! There were other songs we wrote on our journey to find that magic 13.https://t.co/jjqUNkpPke pic.twitter.com/LKI3GmpPRF
— Taylor Swift (@taylorswift13) October 21, 2022
Swift eloquently describes Midnights as when “depression works the graveyard shift” and it’s about the emotions she felt from bouts of sleepless nights. “The album’s 13 songs tell ‘the story of 13 sleepless nights scattered throughout my life’, together, they form ‘a full picture of the intensities of that mystifying, mad hour,’” Swift explained on Twitter.
There is also has a duet with Lana Del Rey called “Snow on the Beach,” where Swift evokes a certain dreamy mystique, complete with nighttime rumination, her reflections on growing older and the complications of love.
What critics had to say
The album was warmly received by The Guardian, which called it a “cool, collected and mature” compendium, “packed with fantastic songs.”
this picture is literally how listening to midnights by taylor swift feels like pic.twitter.com/P2AWSMMDV3
— t (@swifterous) October 24, 2022
There was one negative remark, however. “It’s hard to spot anything that sounds like a smash hit on Swift’s third muted collection in a row.” The Independent newspaper lamented for its lack of a catchy title song as wel..
The songstress surprised loyal fans once more however by releasing an extended 20-song version at 3:00 am on the East Coast. The track was entitled “Midnights (3am Edition)”. The seven extra ballads, she stated, were “songs we wrote on our journey to find that magic 13.”
‘Midnights’ marks Swift’s return to pop from indie
The 32-year-old abandons her more recent indie-folk vein in the new album. She began her career in country before shifting to pop and becoming a megastar. Yet this album marks a departure from her two previous two. She wrote “Evermore” and “Folklore” during the pandemic. The latter won Album of the Year at the 2021 Grammys.
Swift announced the project at the MTV Video Music Awards in August as part of her acceptance speech for winning Video of the Year for the song ‘All Too Well’ (10-minute version) (Taylor’s version).
Midnights is also proving to be another milestone in what is a wildly successful and formidable 16-year career. Furthermore, critics expect it to top global charts over the next coming days.
“This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams,” she expounded on the release on Instagram.
“The floors we pace and the demons we face. For all of us who have tossed and turned and decided to keep the lanterns lit and go searching — hoping that just maybe, when the clock strikes 12 … we’ll meet ourselves.”
Arguably, it was the singer’s move into alternative folk music that surprised fans most even while the album was a surprise drop. Swift gave them less than a 24hour notice that it was being released.