Louie Psihoyos’ documentary “Racing Extinction,” which premiered at the Sundance Film Festival this year, was recently picked up by the Discovery Channel.
The documentary deals with the impending mass extinction of thousands of animal species on Earth. Psihoyos is a well-known advocate for environmentalism and animal rights, and has previously produced well-regarded documentaries such as the Oscar-winning “The Cove.”
The Discovery Channel has a new chief, Rich Ross, who wants to focus on more meaningful and impactful programming for the channel, and his acquisition of “Racing Extinction” is part of a move toward making a difference.
The documentary will premiere simultaneously on all the Discovery Channel’s 220 markets, on an as yet to be determined date later this year. In addition, it will enjoy a 10-market theatrical run in the US, which will put it in competition for next year’s Academy Awards.
Viewers will also be able to watch the documentary on Video On Demand sites after its initial theatrical and TV run.
Ross expressed his hopes for the impact Psihoyos’ documentary could have by saying that “Racing Extinction is a gripping, important film by some of our best storytellers… We hope that by harnessing the power of Discovery with its worldwide television premiere, we can ignite global awareness and provoke a movement to save so many endangered species from extinction.”
Greek Reporter has previously interviewed Psihoyos about his philosophy of helping the planet, one film at a time. Hopefully, a worldwide premiere of “Racing Extinction” will help him spread his message to decision makers and population across the globe to help stop future mass extinctions.