Calamos Supports Greece
GreekReporter.comBusinessNBG Report Calls for Upgrade in Greek Hotels, to Boost Revenue

NBG Report Calls for Upgrade in Greek Hotels, to Boost Revenue

Tourism is Greece’s heaviest -and only growing- industry generating millions for both  private businesses and the state, but apparently it is in need of an upgrade.
The National Bank of Greece (NBG) released a study calling for a “crucial” upgrade to the country’s hotels, in order to boost revenue.
“The gap between the Greek tourism sector and its main competitors could be bridged through a strategic plan towards the creation of a high-value-added tourism product,” it says. “These reforms could increase tourism receipts in Greece by 40%.”
The bank also called for the tourist season in Greece to be extended, with more than 75% of overnight stays being in the period June to September, against, the bank said, 60% for competitor destinations.
The study claims that the additional investment required to implement the strategy would be €6 billion in hotels and €16 billion in other tourism infrastructure.
“The infrastructures could be completed within five years, if annual tourism investment returns to roughly its pre-crisis level,” it says.
Source: Hotel Management

See all the latest news from Greece and the world at Contact our newsroom to report an update or send your story, photos and videos. Follow GR on Google News and subscribe here to our daily email!

Related Posts