Representatives of Ryanair Airlines Company and the Greek Mayor of the Mt. Athos region in Greece discussed the potential cooperation for a promotional campaign concerning the region of Mt. Athos in Greece.
According to recent data, 85% of the passengers of Ryanair Airlines travelling through Thessaloniki end up in Halkidiki, which is the gateway to Mt Athos.
The discussion for the promotional campaign of Mt. Athos was held on the occasion of the International Tourism Exhibition ‘Salon Des Vacances’ in Brussels, where Greek presence was very strong.
At the Greek stand of the exhibition was presented Mt. Athos, the place of the so called Holy Mountain including 20 monasteries of Eastern Orthodox nations (mostly Greek but also Bulgarian, Russian, Serbian, and Georgian) dating back to the early Middle Ages.
Even though only men are allowed as visitors to the site of the monasteries, the Greek tourism organizations have advertised the area adjacent to the Holy Mountain as a place suitable for women as well.
People in Brussels seemed to become interested in this emerging tourist destination, which can become an alternative competitive destination for vacations.