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Tim Cook

Apple Vision Pro: Apple’s First Spatial Computer

On Monday, Apple unveiled Apple Vision Pro, its first spatial computer. According to the tech company, it "seamlessly blends digital content with the physical world". Starting prices for the product will be $3,499 and it will be available early...

Microsoft Overtakes Apple as the World’s Most Valuable Company

Microsoft overtook Apple to become the world's most valuable company on Friday. Apple shares dropped dramatically yesterday after their earnings report fell short of expectations, causing Microsoft to become the leading company in the world in terms of valuation. Shares...

Apple Debuts New AirPods and Redesigned MacBook Pros

Apple revealed the latest generation of AirPods and redesigned MacBook Pro laptops during a livestreamed event on Monday. CEO Tim Cook presented the transformed earbuds and reimagined laptops to a rapt audience, where the big draw was the company's new...

Apple Reveals New iPhone 13 Models with Improved Battery Life

Apple CEO Tim Cook unveiled the new models of the latest iPhone, the iPhone 13. The company streamed the showcase live on YouTube to over 2 million viewers. It was widely speculated in the lead up to the en that...