Marketing

The Greek Shepherd Who Became Chicago’s Greatest Marketing Genius

Marketing genius can take many forms -- from the "Music Man" salesmen of the early 1900s, selling band instruments to poor townspeople -- to the person who started the "Bernie with Mittens" phenomenon, prompting the veteran Vermont senator to...

New #OhMyGreece Campaign Promotes Greek Tourist Destinations (video)

A new video has been released by Discover Greece, a travel web portal devoted to travel news which is owned by the organization "Marketing Greece". The video, titled "Oh My Greece! Unlock the Feeling" will be used to promote the Greek...

Greek-Australian Honored as Australia’s Marketer of the Year

Greek-Australian Demetri Hughes has celebrated more than one professional accomplishment in recent years. Now he has one more distinction to add to the list. Already recognized as a marketing expert in his accomplished career, Hughes is the managing director of...

Christina Kounelias Elected to Academy Board of Governors

The Academy of Motion Picture Arts and Sciences has just finished its elections for its 2017-2018 Board of Governors, and marketing officer Christina Kounelias has been elected to a position as governor of the Academy's Public Relations Branch. Kounelias was the...