makeup

The Greek word "kosmetika" is the root of the English word ‘cosmetics.’ The word also meant any product that protected the hair and face.

"Pro-aging" American beauty brand Flyte.70 co-founded by Greek-American Elena Frankel in 2021 has been creating innovative products targeting women who are 40-plus. Frankel and Carolyn Barber were pioneers of the indie beauty boutique concept in Boston in the 1990s. Thirty...