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Lacta

A Message of Love: Femicide Video Goes Viral in Greece

A popular Greek company released a video depicting a story of femicide for November 25th, the International Day for the Elimination of Violence Against Women. For many in the United States, Thursday, November 25th, 2021, is a day to celebrate...

Valentine's Day Advertising Campaign Breeds Controversy in Greece (video)

The recent Valentine's Day advertising campaign for a famous chocolate brand, which features same-sex and interracial couples has fueled controversy in Greece. Lacta's campaign features twenty-eight couples kissing and hugging while holding a chocolate bar. The couples are heterosexual, disabled,...

Greek Chocolate Launches i-Phone Love Messages

AdAge - Lacta chocolates have traditionally had a red-and-white paper wrapper, which have been used for decades by lovers as a medium for writing romantic messages. The trend was celebrated in the brand's TV advertising but came to an...