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How Advertising Through the Ages Has Shaped Christmas

A religion of conspicuous consumption has replaced Christianity at the center of Christmas – and it’s big business which will be most pleased of all. By Carl W. Jones December 25, as we all know, is Jesus Christ’s birthday, a Christian...

Rebrand the Greeks, Says Advertising Guru Peter Economides

Peter Economides is a brand strategist born in South Africa. After many years of valuable experience around the world, this cosmopolitan Greek marketing guru vows to change the perception we all have about Greece. Economides has said in the past that...

Yanis Varoufakis and His Famous "Wow" Turned to Print Ads for Athens Store

A sports-store owner in Athens, Greece came up with an innovative marketing campaign in order to advertise its low prices that as he pointed out, they will last until the end of Greece's debt negotiations with its lenders. Located in the...