Nammos: How the Modest Tavern in Mykonos Became a Global Brand

Nammos in Mykonos is regarded as one of the best beach clubs in the world, a place to see and be seen.

Well-known stars from all over the planet, the biggest names in showbiz, shipowners, businessmen, and modeling personalities visit its sunbeds every summer, while the concerts it organizes with the biggest Greek and foreign singers are considered global events.

The opening of this luxurious beach club each year signals the coming of the summer months and the arrival of glitterati from all over the world, ready to party and relax on the golden beach.

While there are numerous places on the Greek isles where gastronomic delights, yachts, and champagne are plentiful, the combination of those with such an exquisite setting makes a visit to Nammos an absolute must for travelers to Mykonos.

The Greek hospitality brand for millionaires has expanded all over the world. Nammos has opened in Dubai, Cannes, Limassol, and Qatar. If Mykonos was a country, then all these ‘Nammos’ operations abroad would be its global embassies.

The humble beginnings

Yet, the hospitality empire began as a humble fish tavern on Mykonos at the famous Psarou beach, built on an undervalued plot of land to become over the years, one of the best and most expensive beach bars on the planet.

The incredible story of Nammos began in the mid-sixties when Kyriakos Angeletakis and his wife Eleni opened a tavern. It was a time Psarou was relatively unknown and visited by few people who arrived by boat.

In the first years, the tavern was not doing very well. The tourists who chose to go to Mykonos on vacation preferred to stay in Chora, the capital, since the rest of the island lacked basic infrastructure, such as accommodations and roads. Back then, a visit to Psarou seemed unimaginable to the few tourists.

In 1985, everything changed when Kyriakos Angeletakis, the son of Andreas, took over. A young and active Mykonian, he had ambitions to fill his beach and restaurant with the crème de la crème of Athenian society. It was then that Mykonos slowly became the ultimate tourist destination for the elite of the country.

In 2002, Angeletakis sold the business to two Mykononians and an Egyptian, who renamed the taverna Nammos.

Today, ‘Nammos’ has been transformed into a luxury ‘village’ with its own mall, glamorous boutiques, spa, gym, and restaurant.

With the sunbeds on the golden sand, the cool drinks and cocktails served in the company of the best music, the authentic yet relaxing atmosphere it exudes, and the unique design that characterizes all its spaces, Nammos has all the necessary features that make up the most idyllic beach bar in the whole of Greece.

Nammos Hotel Mykonos

Although part of Nammos has been closed due to building irregularities, the brand has recently announced that it will open Nammos Hotel Mykonos, the brand’s first property, with resorts in the Maldives and Abu Dhabi on the horizon.

The pivot into hotels and resorts marks an ambitious and scalable plan from Alpha Dhabi and Monterock International to extend Nammos World’s reach and global footprint, whilst diversifying its offering, further establishing its reputation as a luxury hospitality brand that provides an unrivaled culinary experience.

Commenting on the announcement, Zannis Fratzeskos, founding partner of Nammos World, said: “Over the last decade we’ve mastered the art of creating a daytime experience like no other, and are delighted that Alpha Dhabi and Monterock International have set a vision to further fortify the Nammos World brand with the launch of Nammos Hotels & Resorts.

“The properties are set to embody the lifestyle we’ve created within an unrivaled hospitality experience, and we’re excited for Nammos’ global customers to experience the brand within a hotel setting,” Fratzeskos added.