Elon Musk hired a man who lied about being fired from Twitter in a surprise move typical of the richest person on earth.
Daniel Francis along with Rahul Ligma claimed they were fired and walked out of their jobs at Twitter headquarters when the first layoffs were carried out. It was later discovered that they were never a part of the company.
While this kind of fake news could have easily infuriated a company CEO, Musk being Musk hired one of them in his company. Even though Francis and Ligma tried spreading fake news about the company, Francis is now listed as a Twitter employee.
Musk, who seemingly took a liking to the stunt, invited Francis and his friend to visit Twitter HQ in San Francisco on November 15th, posting a photo with the duo.
Elon Musk wrote, “Welcome back Ligma & Johnson!” In another tweet, he wrote: “It’s important to admit mistakes when I make them, and I really did fire them, one of the biggest mistakes.”
Welcoming back Ligma & Johnson! pic.twitter.com/LEhXV95Njj
— Elon Musk (@elonmusk) November 15, 2022
Francis does not have a formal designation in the company yet. However, he is part of the company’s Slack channel and has a profile.
Elon Musk’s first month as CEO of Twitter
As Musk’s first month as Twitter’s CEO comes to a close, his time at the company can only be described as head-spinning. Musk’s strategy thus far, however, echoes a Silicon Valley ethos attributed to Facebook founder Mark Zuckerberg: “Move fast and break things,” Peter Harms, a professor of management at the University of Alabama told Vox.com.
Under Musk’s leadership, Twitter laid off about half of its workforce in the first week of November; it also laid off 4,400 out of 5,500 contract workers. Some 1,200 additional employees resigned after Musk set a deadline by which they’d have to decide to stay or leave, and #RIPTwitter began trending on the site.
He had informed staff through an email that they are expected to work long hours at high intensity or else leave the company.
Meanwhile, advertisers have disappeared from the site, taking millions in revenue with them. According to a new report by Media Matters for America, half of Twitter’s top one hundred advertisers from Coca-Cola to American Express and Chevrolet—who spent a collective two billion dollar son Twitter ads since 2020—seem to have stopped advertising on the site.
Elon Musk has also gone to war against Apple, which has halted most of its advertising on Twitter. In a series of Tweets on Monday, he accused Apple of “censorship” and criticized its policies, including the charge it levies on purchases made on its app store.
“Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?” he said.
Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?
— Elon Musk (@elonmusk) November 28, 2022
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