Coca-Cola Greece has launched a bottle design celebrating the Greek island of Crete’s rich culture and history.
The design was inspired by Minoan civilization and Cretan mythology and uses the power of the world’s most recognized brand to promote Crete as an international tourist destination.
The limited-edition bottle features a modern design inspired by murals of Knossos Palace (a UNESCO World Heritage site), the famous myth of the Minotaur and the ancient ritual sport of bull-leaping in Crete, Taurokathapsia.
“We were inspired by Cretan values, tradition, and history,” said Diana Birba, marketing manager for Coca-Cola Greece, Cyprus, and Malta. “By depicting them in our first collectible Coca-Cola bottle for a specific region in Greece, we aim to promote Crete as a tourist destination, offer visitors the opportunity to take a unique piece of modern art memorabilia home with them, and celebrate 10 years of making our products here in Crete.”