The Canadian portion of Wines of Greece’s Spring Road Show has just been completed, with events that took place in Montreal on May 1st and in Toronto on May 3rd.
The events in Canada are now just as favoured as those in the USA.
The Société des alcools du Québec (SAQ) in Montreal, had a large presence that included a training workshop for around 50 store employees, along with the new Greek category buyer, Sabrina Boucher.
The Liquor Control Board of Ontario (LCBO) in Toronto was also well represented, and included a visit by Dr George Soleas, President of LCBO, and a supporter of all up and coming regions around the world. The LCBO had a strong presence in the Wines of Greece event which also included Carolyn O’Grady, Vice President as well as the European wines buyers Igor Ryjenkov, Master of Wine, and Bobby Panchu.
The Greek Ambassador to Canada, Dimitris Azemopoulos, made a surprise appearance at the Montreal event. He was accompanied by the Greek Consul in Montreal, Nikolaos Sigalas, and the Commercial and Trade Commissioner in Ottawa, Sophia Tsamicha.
The Greek Consul Alexandros Ioannidis together with Areti Skafidaki, the Greek Trade Commissioner, were at the Toronto event.
Journalists and other wine professionals were also present at both events.
There were many Grand Tastings of wineries from various wine making regions throughout Greece, featured at the events, as well as educational workshops that were presented by Veronique Rivest in Montreal and Master Sommelier John Szabo, in Toronto.
In 2017, sales in Canada are up by 19.66% in value and 12.16% in volume over 2016.
The per liter price was also up by 6.7%.