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Yanis Varoufakis and His Famous "Wow" Turned to Print Ads for Athens Store

A sports-store owner in Athens, Greece came up with an innovative marketing campaign in order to advertise its low prices that as he pointed out, they will last until the end of Greece’s debt negotiations with its lenders.
Located in the Kipseli area of Athens, the store displays huge banners across its windows picturing Greek Finance Minister Yanis Varoufakis while above him the ads read: “Wow Prices, till the end of the negotiations.”
The Greek Finance Minister used the word “Wow” to respond to Eurogroup President Jeroen Dijsselbloem when the latter said “you just killed the Troika” after Varoufakis had stated that Athens will cease negotiations with the team of IMF/EC/ECB inspectors during their first joint press conference in Athens.
Since then, the one-word response has gained popularity in Greece.
According to, the store’s owner P. Tsagkrinos said that his marketing campaign is aiming to show that the negotiations between Greece and its lenders have caused a chaos in the Greek market, and great suffering to small business owners like him.
“People’s financial insecurity in Greece has reached its peak, so I wanted to let them know that my store will have the best prices until Greece reaches a deal with its lenders,” the store owner said.
When asked what he will say to the Greek finance Minister if they happen to meet he responded: “I ‘ll wish him the best and to be honest to the people of Greece for the outcome of the negotiations.”
Here’s the ad that has already become viral in Greece:
Yanis Varoufakis advertisement

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