Turkish Airlines, voted Europe’s Best Airline for the fourth year in a row, brought the excitement of its globally recognized “Kobe vs. Messi: The Selfie Shootout” advertising campaign to The Global Business Travel Association (GBTA) Convention 2014 today in Los Angeles.
The international carrier and GreekReporter’s partner airline, which flies to 257 destinations worldwide in 107 countries — more than any other airline — hosted an exclusive sweepstakes for this year’s conference attendees to win a once-in-a-lifetime opportunity to meet — and take their very own selfie — with Kobe Bryant himself.
Fifteen winners were randomly selected leading up to the GBTA conference, with the sweepstakes culminating on July 28 at the global convention. The selfies were taken onsite with the NBA superstar in Turkish Airlines’ custom selfie zone booth.
“I’m proud to be an ambassador for Turkish Airlines and to have helped bring the magic of our highly successful commercial to the fans at this year’s show,” said Kobe Bryant, Turkish Airlines’ global ambassador.
Following the sweepstakes fulfillment, the Turkish Airlines selfie zone allows attendees to take their own selfies on July 29 through July 30, during the scheduled exposition hours.
In April 2014, Turkish Airlines was awarded the Most Viral Celebrity Spot in Advertising Age’s 2014 Viral Video Awards for “Kobe vs. Messi: The Selfie Shootout,” at the fifth annual ceremony held in New York City. Additionally, it took the No. 1 spot on YouTube’s Top 10 Ads of the Year List in 2013.
“The whole world has come to recognize and love what we at Turkish Airlines have accomplished with Kobe Bryant and Lionel Messi, our star global ambassadors,” said Fatma Yuceler, General Manager for Turkish Airlines’ Western Region USA.
“We were thrilled at the prospect of showcasing our viral, award-winning ad campaign at this year’s GBTA Convention. Through this ad, people’s awareness of the many benefits of Turkish Airlines – from flying to more countries than any other airline to our award-winning cuisine and unparalleled comfort and service – has grown substantially.”
To experience these premier in-flight amenities, Turkish Airlines is offering its customers the opportunity to obtain a Turkish Corporate Club Premium (TCCP) membership. The newly redesigned program provides companies, organizations and business travelers a number of unique advantages to further enhance flights and travel. These benefits include: exclusive corporate discounts, penalty waiving, baggage allowance, privileged check-in at Business Class counters and Business Class lounge amenities, no annual or membership fees, and many more.
Watch the “Kobe vs. Messi: The Selfie Shootout” video below: