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Canadian Media Praising Greek Company Apivita

apivitaCanadian newspaper Globe and Mail in a recent article praised the Greek company Apivita and its founders, the pharmacists Nikos and Niki Koutsianas.

The article notes that the couple never liked selling industrial, chemical-laden products to their customers and that is the reason they started producing and selling natural products. Honey, wort, mandrake and dittany of Crete, a healing herb, are just some of the ingredients used in the company’s creams and soaps.

Apivita was founded in 1979. Today, Apivita products are available in 14 countries while the company reported 33 million euros (48 million dollars) in sales last year.

According to the article, Apivita is one of the few companies that hasn’t been affected by the recession in Greece as its founders proceed with strategic and smart choices. Nikos and Niki Koutsianas are not interested in staffing their business with MBAs and marketing gurus or selling their products to cosmetics multinationals. They only want to focus on their vision which is producing natural products.

“My goal is to produce useful products, not to produce a product that sells, sells, sells. We have to be interested in the common good, not just money,” says Nikos Koutsianas.

In 2008, Apivita won an innovation award in a competition by Microsoft co-founder Bill Gates and the Association of Greek Industries.

The company is currently looking for a new U.S. distributor and plans to enter the Canadian market next year. Figures show that  export sales are climbing by 20% every year. Last year, overall sales reached 33 million euros while this year are expected to reach 40 million.

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