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GreekReporter.comGreeceNew GNTO Initiative Aimed at Promoting Greece as Ideal Vacation Destination

New GNTO Initiative Aimed at Promoting Greece as Ideal Vacation Destination

The Greek National Tourism Organisation (G.N.T.O), in its framework of initiatives to change the current climate that is impacting the country’s tourism industry in the international travel market, has introduced a new tool designed to help reverse the downward trend: TRUE GREECE.
More specifically, the G.N.T.O., in cooperation with the interim government, representatives of the Greek Ministry of Culture and Tourism, representatives of the travel industry, and other officials, has set forth to integrate a new web-based platform into the existing current promotional campaign.
The Internet-based initiative aims to further promote the positive public image of Greece as a tourist destination on the Internet utilizing social media.
The Internet and social media applications are already being used very successfully by the G.N.T.O to post news and to promote Greece, the brand, as a tourist destination.
With this aim in mind, it was necessary to develop an online reputation and brand monitoring system to monitor and manage the comments, opinions and observations made about Greece as a tourist destination.
The  key priorities of the initiative are:
a. The promotion and communication of key elements and competitive advantages of the Greek tourism industry
b. The promotion and dissemination (through social media) of positive messages/opinions that visitors have about their experiences (via video spots, web testimonials, reviews, posts, tweets)
The project will focus on underscoring three themes:
1. Business as usual
2. Value For Money/Affordability
3. Safety
The initiative is already being supported by a series of government agencies including Greek Radio Television S.A, the Athens News Agency and the Hellenic Foreign Ministry. The agencies will be assisting the effort by tracking and gathering news and other related material as well as working with local, national and international media outlets.
To join the effort and to send news and information about Greece as a tourist destination found on the Internet, please contact the team at the GNTO at

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