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John Varvatos Launches New Collection Campaign Featuring “Green Day”

Green Day for John Varvatos
Green Day band members in a photo for the John Varvatos Spring/Summer ad campaign

Greek-American designer and music friend, John Varvatos, has turned artists like Iggy Pop, The Roots, Cheap Trick, and Alice Cooper into models for his previous campaigns, so it was only a matter of time before he asked Green Day to rep his brand.

For the Greek-American menswear designer’s spring and summer collection ad campaign captured by photographer Danny Clinch, band members Billie Joe Armstrong, Tre Cool, and Mike Dirnt are found chilling on an iron beam against the Manhattan skyline—completely unfazed by the fact that they’re dangerously up high—because that’s just what punk rockers do.

According to WWD, the shots reference “Philippe Petit’s daredevil act in Man on Wire and Charles C. Ebbets’ classic 1932 photograph, ‘Construction Workers Lunching on a Crossbeam.'”

See the campaign video below:

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