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Tourism Enterprises Uncertain Over 2012 Trends

On Tuesday, the Association of Greek Tourism Enterprises (SETE) warned that 2012 would be an extremely uncertain period for Greek tourism, as it could be affected by a probable international economic recession, a recovery of North African destinations and economic developments in Greece.
Andreas Andreadis, president of the association, said a necessary precondition to maintain this year’s positive growth was to adopt a policy focusing more on development and less on tax burdens, as ANMA reports.
He presented the association’s proposals to help boost competitiveness of Greek tourism, through cutting VAT rates to 6.5% for tourist packages and 13% for restaurant services; lowering airport duties by 50%; rapid procedures to issue Schengen visas; combating bureaucracy, setting up a joint marketing company with Greek authorities to promote the country in foreign markets; resolving significant problems existing in downtown Athens and resolving a problem with intellectual rights.
Andreadis said a joint marketing company will have an initial capital of 1 million euros, with private investors accounting for 70% of the capital. The new company will promote Greece’s brand name in foreign markets using updated marketing tools.

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