FAGE Dairy Industry S.A. in Johnstown, NY will be doubling its plant design within the following year hoping to multiply by four times its plant capacity within the next two years.
Fage USA Dairy Industry is a subsidiary of Fage Yogurt, a Greece-based yogurt company. The plant produces several varieties of its Greek-style yogurt products, for which there is huge demand in the US.
The company is already waiting for its new expansion plan to be approved by New York’s Planning Board within the following month. This expansion could turn out to be even more essential that the first one, which helped FAGE Dairy Industry enter the U.S. markets.
The Filippou Brothers’ Dairy Corporation has not only come out on top but has also managed to turn Greek style yogurt “Total” into “the talk of the town” on the other side of the Atlantic.
Construction of the Johnstown yogurt plant began in September 2006 and the plant opened in April 2008. Built at an investment of $148.3m, it employs more than 170 people and has a capacity to produce 85,000t of yogurt annually.
“Total” yogurt has already a 3% stake in the food market, while a recent research conducted by Kairos Consumers for the Panhellenic Exporters Association (PEA) has shown that FAGE yogurt is identified by 11% of the US public as an official brand.
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