Sir Stelios Haji-Ioannou has slammed “useless” extras, such as text alerts and onboard weddings, for damaging easyJet’s reputation. During his High Court hearing against the airline he founded in 1995, the tycoon accused it of “gouging” customers using “short-term responses” to revenue pressures.
Sir Stelios cited a £5.99 text message reminder service, saying that when he used it, he received a text at 10.55 – to tell him that boarding for his flight closed at 10.20.
“If I were not connected to easyJet I would have felt ripped off to the tune of £5.99,” Sir Stelios said. “This service is a small example of the drive to grow ancillary revenues leading to the introduction of services which are not really worthwhile and will damage the reputation of the easyJet brand.”
Sir Stelios, who controls 38 per cent of easyJet but resigned from the board last month, launched the attack in a witness statement in a High Court case between his easyGroup licensing company and the airline.
The dispute concerns the terms under which easyJet may use the “easy” brand name, which is owned by Sir Stelios.
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